Using Facebook to Reach an Unreached People
Adapted from www.missionalwomen.com with permission.
Ever wonder if you could use Facebook to help bring the Gospel to unreached people groups? Laura Krokos recently discovered a great way to do this. Here is her experience and steps of how to do it:
Angi and I [Laura] recently wrote a book about how to use social media to reach and influence the world for Christ. The day of the book's launch we put on a college student retreat focused on the need to go to the 10/40 Window. The Lord used the combination of the book release and world focused retreat to get me thinking of more ways social media can be used to get the gospel to these unreached groups so I decided to experiment.
I placed an ad on Facebook for two days pointed solely to the cities in India where the Ansari people live, a group of over 10 million people where there is not one known believer. Since India's people have more mobile phones with access to the Internet than they do toilets, what an opportunity to reach them. The ad was in Urdu, their language, and directed them to GotQuestions.org, an evangelistic website. The article the ad took people to explained who Jesus was and shared the gospel.
In 2 days 90 (most likely Ansari) people clicked on the ad and got to read the gospel for the very first time in their language. The most shocking thing is that the cost to reach 90 Ansari people with the gospel was not the cost of a few thousand dollar plane ticket and time learning the language, it was a total of 20-30 minutes and $12, our cap which enabled the ad to run for two days.
Imagine how many unreached people groups you could reach with a few hundred dollars!? Imagine if even just a handful of women regularly took steps of faith to steward their resources including Facebook to reach the world for Christ. The opportunity to see the world reached for Jesus in our lifetime is at hand friends.
Want to try reaching an unreached people through Facebook? Here's how:
Do you want to try reaching an unreached people group through facebook?
Facebook will then keep you updated on the reach and how many people saw the ad and clicked on the ad.
It might be neat to let people know on facebook what you just did and ask them to be praying for the people the ad is going to get in front of. Feel free to share this How To so we can reach more unreached people with the gospel.
Adapted from www.missionalwomen.com with permission
To comment or inquire, jump to the web version of this item.