World Christian Missionary Resources - Helping you reach your world for Jesus

Newspaper Evangelism




Newspaper Evangelism Is an Interesting Way to Share the Gospel


Newspaper Evangelism or Pre-evangelism is an interesting way to share the gospel. Below are some articles on what AMG International is doing in this area.


Nepal (MNN) -- In Nepal, Christians are approximately four percent of the population.

Recent upheaval in the country has been disruptive for ministries, especially in light of changed penal codes, and failed efforts to draft a new Constitution.

However, AMG International has found one way to present the hope of truth to people, in spite of what chaos might be wreaking havoc in Nepal: Newspaper evangelism.

This method is particularly effective in predominantly Muslim, Hindu, and Buddhist countries. A newspaper enters many homes where Christians might never be allowed to enter. By placing Gospel messages as paid advertisements in local newspapers around the world, the ministry can give the good news of the Gospel to hundreds of thousands of people who may have no other opportunity to learn about Christ.

In other countries, where such ads would not be allowed, AMG often places a more general message such as: "Would you like to know real peace?" or "Are you lonely? Let us tell you about a friend who will never leave you."

To those who respond to the ads, AMG's team sends a Bible and Bible correspondence courses. They also encourage respondents to begin attending church and to continue to study the Bible.

AMG's ad appeared in a magazine with a circulation of 45,000 copies. There were 775 responses over a seven-month period, and through the correspondence and follow up, 233 people made a profession of faith in Jesus Christ. More than half of those are now engaged in further Bible study.

People are the same everywhere. They all occasionally suffer from loneliness, anger, fear, and grief. In countries where the love of Christ is not known, these hurting people need a friend who will guide them to Christ and comfort them and give eternal hope. This is the goal of newspaper evangelism and the follow-up ministry.


Newspaper ads are an effective means to reach many with the Gospel message

One of the most effective methods that AMG uses to spread the Gospel, both in terms of cost and in the numbers of people reached, is newspaper evangelism. This method is particularly effective in predominantly Muslim, Hindu, and Buddhist countries. A newspaper enters many homes where Christians might never be allowed to enter. By placing gospel messages as paid advertisements in local newspapers around the world, we are able to give the good news of the gospel to hundreds of thousands of people who may have no other opportunity to learn about Christ.

In some countries, we are able to boldly present the gospel and ask readers to respond if they want to know more. In other countries, where such ads would not be allowed, we often place a more general message such as: "Would you like to know real peace?" or "Are you lonely? Let us tell you about a friend who will never leave you."

We send those who respond to these ads a Bible and Bible correspondence courses. We encourage respondents to begin attending church and to continue to study the Bible.

It is our desire to make contact with people through the gospel ads, to develop a personal relationship through correspondence, then to win them to Christ through Bible study and one-on-one evangelism.


Newspaper evangelism is a ministry approach which God has richly blessed. AMG has been using ads in Greek language newspapers and magazines since the 1950s. And since the mid-1970s, men and women of many nationalities have been learning the good news of Jesus Christ by reading about it in their own newspaper.

Not only is this ministry far-reaching, it is also cost effective.


Most newspapers and magazines are read thoroughly, enjoy wide distribution, and each issue is read by many. A single ad in a large newspaper or magazine can be read by thousands of people.

People are the same everywhere. They all occasionally suffer from loneliness, anger, fear, and grief. In countries where the love of Christ is not known, these hurting people need a friend who will guide them to Christ and comfort them and give eternal hope. This is the goal of newspaper evangelism and the follow-up ministry.

The cost of placing an ad in a newspaper or magazine varies from country to country. Any donation given to this ministry will reach lost people with the gospel message.

Here are some online articles on newspaper evangelism

http://www.mnnonline.org/article/16570
http://www.amginternational.org/www
http://www.amginternational.org/www/docs/10352/newspaper-ads-evangelism/
http://www.amginternational.org/www/blog/view/46/Newspaper%20Evangelism
http://www.amginternational.org/www/blog/view/46/Newspaper%20Evangelism,%20Nepal
http://www.amginternational.org/www/blog/view/46/Newspaper%20Evangelism,%20Thailand





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